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2011-03-12 20:53:56
The importance of selecting the right agent

There is a story about a senior executive who was having problems with his computer. They called in their technology expert to fix his problem. The technology expert looked at the computer diagnostically for a few minutes. He then reached into his briefcase for a small hammer; he tapped on the computer three times, and it was fixed. He then handed a bill to the senior executive for $500.

The executive said, “I won’t pay this; you were only here five minutes. That’s outrageous! I want you to itemize this bill.” The technology expert then itemized the bill. It read: “Two dollars for tapping on the computer and $498 for knowing where to tap!” What you are trying to tell the buyer is it’s easy to get a hammer and start hitting the computer. God knows there have been many times I have taken more than a small hammer to my computer! The buyer needs to know that you are one of the few agents in the marketplace who knows where to tap. The agent a buyer uses to represent their interests in securing their next house can affect:

  1. The home you select
  2. The long term appreciation you generate through your home
  3. Your financial position years down the road
  4. Your ability to avoid legal pitfalls
  5. How your offer is presented
  6. The financing you receive
  7. The stress you experience through the transaction
  8. The timeliness of the closing.
  9. The communication during and after the transaction
  10. The price you pay for a home

When looking at all of these factors that an agent influences, it’s easy to demonstrate how important a decision about who will represent their interests in their purchase will be for them and their family. There are also factors that affect them financially and emotionally. There are security issues, as well. These factors can have negative consequences that can extend well into the next decade for them. Selecting the wrong agent now won’t just affect them on this house but can affect the next few houses, as well as their long-term financial security for them and their family.

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